Translation · August 31, 2026
Translating sentiments and concepts, not just words
A Spanish translation succeeds when it carries the same emotion and intent as the original, not simply the same words.
In fact, a literal translation is not always the best choice. When a script feels warm, playful or inspiring in English, the Spanish should evoke that same feeling. I specialize in adapting copy and going beyond a word-for-word translation.
A good translation should feel like it was not translated, it should flow naturally and paint the right picture; it requires creativity and maintaining the target audience in mind.
I begin with the intent: What should the audience feel? And aim to write in the same way people commonly speak in the specific market as much as possible.
As a final check I cross-reference the original for accuracy, brand voice and overall length.