Case study

Disney World — “Cool Kids’ Summer: A World Of...”

Script edits and graphic proofing for Disney World's “Cool Kids’ Summer: A World Of...” spot.

Client
Walt Disney World
Role
Copy editor and graphics proofer
Languages
English and Spanish
Year
2026
Format
TV commercial
Services
Copy editing, Graphics proofing

The brief

A summer campaign aimed at families, built around the promise of a whole world opening up for kids — with a script and on-screen type that had to stay playful without losing precision.

The approach

  1. 01

    Line-edited the script for rhythm, clarity, and brand voice before the shoot.

  2. 02

    Checked every super, legal line, and offer detail against the approved source copy.

  3. 03

    Proofed animated typography frame by frame in the edit, flagging spacing, accents, and timing.

The outcome

The spot went to air on national broadcast with clean copy and no post-air corrections.

  • Script edits
  • On-screen graphics proofing
  • Final air check
Watch the spot on iSpot.tv

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