Case study

Disney World — “Together We Are Magia”

Copy editing and graphics proofing for Disney World's “Together We Are Magia” spot.

Client
Walt Disney World
Role
Copy editor and creative translator
Languages
English and Spanish
Year
2026
Format
TV commercial
Services
Copy editing, Creative translation, Graphics proofing

The brief

A bilingual spot where English and Spanish share the same 30 seconds. The code-switching had to read as natural family conversation, not as translation.

The approach

  1. 01

    Reviewed the bilingual script for register, so each Spanish line sounded spoken rather than rendered.

  2. 02

    Balanced accents, punctuation, and capitalization across both languages in the on-screen type.

  3. 03

    Supported the voice-over session with pronunciation and phrasing notes.

The outcome

A single spot that plays naturally for bilingual households across US Hispanic markets.

  • Bilingual script edits
  • Creative translation
  • Voice-over session notes
Watch the spot on iSpot.tv

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